Shrinkflation - products getting smaller but costing the same or more - is suddenly widespread in the Netherlands.
Television program Radar has launched a campaign where residents of the Netherlands can vote for the product that "has become the smallest.”
Hema’s coffee pads, for example, used to cost 3 euros for 46 coffee pads. Now it’s 3.75 euros for 40. Koopmans custard went from 400 grams for 0.89 euros to 300 grams for 0.95 euros. Lay’s Paprika Chips used to cost 2.19 euros for 335 grams. Now consumers have to pay 2.65 euros for 300 grams.